Andrew Peterson
Andrew Peterson is a Marketing Specialist with vast experiences in marketing workflow automation. He shares his experience with marketers through insightful articles on how businesses can leverage Martech tools to create, manage, and implement digital marketing campaigns.
-
7 Best Horror Shows to Watch on Your Favorite OTTs
Introduction Halloween’s creeping around the corner, and you know what that means: time to scare yourself silly! What better way to get into the spooky spirit than to immerse yourself in some of the best horror shows a... -
Top 8 Marketing Automation Tools for 2024
Introduction Automation is an essential part of every marketing activity today. Whether you’re posting social media posts, running Google Ads, email campaigns, or sending transactional emails, you cannot do it without ... -
Omnichannel Marketing Challenges and How to Overcome Them
Introduction Are you struggling to overcome the omnichannel challenges of creating a centralized platform for all your business interactions? With a unified sales management approach, ensuring consistency over the 4Cs of... -
You.com Takes on Google with Complex Queries
AI-powered productivity engine, You.com has raised $50 million in Series B funding. You.com is an AI search engine that helps users get responses to complex questions. According to Yahoo Finance, the new You.com funding ... -
Leonardo’s Acquisition to Bolster Canva’s Generative AI Efforts
Australian-based graphic design company Canva has unveiled plans to acquire Leonardo AI. VentureBeat reported that the Canva-Leonardo AI partnership will see Canva integrate Leonardo’s proprietary technology into its e... -
Semrush Expands Enterprise SEO Platform with Ryte Acquisition
Semrush Holdings has finalized acquisition of German-based SaaS startup, Ryte. According to Tech.eu, the Semrush Ryte acquisition will increase sales through cross-selling and broader customer reach. News of German SAAS ... -
New Funding Boosts Enso’s Efforts to Bring AI Agents to SMBs
Enso Technologies has launched the first guided AI agents platform for small and medium-sized businesses. TechCrunch reported that the tech company also raised $6 million in a funding round this week. The Enso seed fundi... -
AI-Powered Software Carries the Day at Adobe’s Design Made Easy Event
This week, Adobe hosted its legendary Adobe Design Made Easy event. The event attracted sales executives, global marketers, HR and communication professionals. Businesswire reported that Adobe showcased its creative soft... -
CMO Intentions 2024 Report Predicts Adoption of Gen AI in Marketing
The CMO Council has released the ‘CMO Intentions 2024: Fueling Martech Innovation Through AI’ report. The report is based on a study that was conducted in partnership with Zeta Global in 1st quarter of 2024. Zeta Glo... -
Instagram Now Allows Users to Download Reels on Their Devices
Instagram in the US will be rolling out a feature to allow users to download reels directly on their devices. Speaking of which, TikTok, Instagram’s rival had allowed users to do so for around a few years to gain a... -
OpenAi Unveils ChatGPT Business Plan with New Privacy Controls Amidst Heavy Scrutiny
OpenAI’s ChatGPT continues to dominate headlines in the Artificial Intelligence domain, ever since its introduction in late November last year. The tool has been continuously improving its algorithm and upgrading with ... -
What is the Salesforce AppExchange and How Can it be Beneficial for Business Owners?
Introduction Salesforce offers exceptional functions and has uncountable benefits, which often remain unexplored simply because it is an ecosystem that incorporates manifold solutions. If you are a Salesforce user strugg... -
How to Build a Seamless Social Media Approval Process
Introduction Social media has become an indispensable part of our daily lives. From individuals to businesses, everyone is actively using social media platforms to connect, share and engage with others. As social media h... -
Top 10 Random Wikipedia Page Editing Agencies That Serves to Increase Notability
Introduction Wikipedia is our go-to online encyclopedia for all our research requirements. Whatever the topic is, Wikipedia has the information we require. Besides being our source of information, Wikipedia has become a ... -
Can Immersive Views help Google Maps stand out from IG and TikTok?
Google wants to be the first place you go to discover or search for new things. With increasing competition from Instagram and TikTok, it has released an immersive experience feature for Google Maps. New updates of Googl... -
The 10 Best WordPress SEO Plugins for Your New Website
Introduction In this blog, we have compiled a list of the best WordPress SEO plugins for your website. With the right SEO plugin for your WordPress website, you can rank your content higher and improve its quality to gro... -
What Is Metaverse And Everything You Should Know
Introduction You wake up, one Saturday morning, with a long list of choruses to do before you hit the next week. The top of your list is to go to the store but you can’t remember every product you need. What do y... -
Best Network Marketing Tips You Will Read This Year
Introduction Primarily we need to know what network marketing is and how it works. So, let us tell you first, and it is a business idea that people are doing online nowadays. This business is very safe because you will o... -
Top 32 Must-Have App Marketing Strategies
Introduction Apps have become an essential part of our everyday life. We use them for work, entertainment, and almost every other activity. Today, Google Play has approximately 3.04 million apps and the publishing ne... -
Top 5 Conversational AI Trends to Look Out for in 2021
Introduction We saw a huge growth in AI trends in the year 2020 due to the global pandemic. However, we are still in the growth phase and a lot is going on in the AI industry and conversational AI trends are on top of ... -
6 Best Big Data Analytics Tools for Marketers
Introduction Data is every marketer’s best friend. Today, data has become an important asset to every marketer. We require data to identify what’s working well in our campaigns and what’s not, to diagnose potential... -
Ultimate Guide To Channel Marketing For Businesses
Introduction Coronavirus pandemic has affected the life of every single individual on this planet. It has bought social, economic, and humanitarian catastrophe. The GDP of economies has dropped severely while businesses ... -
Benefits Of Augmented Reality To Marketing
Introduction The pandemic has made consumers more and more conscious and sophisticated. AR algorithm utilizes sensors to spot the position of physical objects and uses everyday devices such as smartphones to detect the p... -
How Businesses Can Utilize Big Data for Social Media Marketing?
Introduction Businesses are growing rapidly and so is big data. It has significantly transformed the way businesses operate. It has the potential to save both time and money for the business as analytics allows for impro... -
AI Trends Shaping Marketing Industry in 2022 and Future
Introduction The world is evolving at an unprecedented pace due to AI technology continue to mature and unfold. AI-powered technology has already started shaping our marketing world and is estimated that by the end of 20... -
How Big Data is Changing Marketing Industry?
Introduction Big data has opened up several opportunities since the invention of the phone or the internet going mainstream. It is being used by several marketing organizations for decision–making, analyzing, and under...
