Google Offers to Help Others With the Tricky Ethics of AI

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Sundar Pichai, CEO of Alphabet’s Google, has navigated challenges around artificial intelligence. Some of them include apps that mislabeled gorillas as Black people and employee protests over a Pentagon project.

The news comes after Google takes hard lessons on the importance of AI ethics. In the future, the tech giant is all set to offer services such as spotting racial bias or developing guidelines around AI projects.

Companies outsource cloud computing a large amount of money to avoid operating their digital infrastructure. And unsurprisingly, the biggest providers are Amazon, Microsoft, and Google.

Also Read: Google Will Not Respond to Direct Data Requests from Hong Kong

Soon, Google’s cloud division will be inviting clients to outsource more than something less tangible such as CPUs and disk drives. They will be providing clients with the rights and wrongs of using AI.

Before the end of the year, the company is planning to launch a new AI ethics services.

Initially, Google is also set to offer others advice on tasks such as spotting racial bias through its computer vision systems and developing ethical guidelines for AI projects.

In the longer run, the company is also gearing up to offer audits to customers’ AI systems for ethical integrity.

All these new offerings will test if a distrusted industry can boost its business by offering ethical pointers. If successful, it could spawn a new buzzword: EaaS, for ethics as a service.

Through its controversies, Google has learned some AI ethics lessons. In 2015, Google blocked its Photos app from detecting gorillas after reports that the service label photos of him with a Black friend.


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