Consumer Electronics Show (CES) 2021 the first-ever all-digital show in its 50-plus-year history will kick off online on Monday.
This year, the world’s premier tech show has shifted online due to the impact of the ongoing COVID-19 pandemic. Instead, the organizers are offering an engaging platform for companies to offer a platform to build brands, launch products, and form partnerships.
Gary Shapiro, president and CEO of the Consumer Technology Association (CTA), said “CES 2021 will be making history, with our first all-digital show.” Further adding, “Technology will move us forward and CES 2021 will illustrate how innovation paves the way for a brighter tomorrow,” he said.
Some exhibitors for CES 2021 includes Hisense, Canon, Intel, LG Electronics, TCL, Lenovo, Sony, Samsung Electronics, Panasonic, Philips, and Voxx. Non-traditional tech companies including Caterpillar, Bridgestone, John Deere, L’Oreal, Indy Autonomous Challenge, and P&G.
With the platform gone digital, audiences can experience CES through cutting-edge technologies, an online platform they could hear from technology innovators, the digital venue, the latest product launches, and engage with global brands from around the world.
During the four-day show from Monday to Thursday, keynote speeches and more than 100 conference sessions will be held online.
“An all-digital CES 2021 will allow the entire tech community to safely share ideas and introduce the products that will shape our future,” said the CTA.
Michiel Hulsbergen, CEO and co-founder of DialogueTrainer, told Xinhua they will showcase its online simulations, “As an online training company, the year has had quite an impact on us. As Covid changes the way we interact, including how we manage people, how we communicate in general, and how we learn from each other, we expect a lot of openness to new solutions.”
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DiNG, a Los Angeles-based startup focused on reinventing food delivery, also expects to learn about new food tech trends by connecting with potential partners at CES 2021.
Last year, many Chinese companies participated in CES for brand building and partnerships. They were the top in international market at CES. However, the Chinese companies saw decrease participation this year affected by the pandemic.
For the past 50 years, CES has been a platform for innovation for innovators from around the world.
In New York City, CES first started in 1967 with 250 exhibitors and 17,500 attendees. Since then, the world’s premier tech show has only grown by 10-fold and encompasses traditional and non-traditional tech industries.