Arti and ESTV Brings Augmented Reality to Esports Broadcasting

Today, Arti, creators of first AR cloud platform for video creators, and ESTV, the first 24/7 dedicated esports channel, have announced a partnership to make AR more accessible for esports and gaming content creators.  

They are planning to bring AR content to ESTV’s original programming and make AR Platform available to ESTV partners.   

“ESTV viewers are used to the non-stop visual excitement of gaming, so they’re hungry for 3D graphics and AR in any esports content or commentary—making this partnership a very natural fit,” said Arti Co-founder & CEO, Yaron Zakai-Or.   

“We’re excited to partner with ESTV to bring the magic of AR to their content, and to provide an easy, flexible, affordable AR option for their many content partners.”  

Unlike traditional AR solutions, Arti is basically an AR studio in your pocket. The studio does not require costly on-premise hardware. It is designed to be used by dedicated Augmented Reality design teams.  

Arti is a cloud-based AR platform that will offer new opportunities to deliver engaging stories with gaming-grade AR and data.  

Launched in 2019, ESTV aims to meet the demand for round-the-clock coverage of esports athletes from an insider perspective. Today, it’s the first dedicated channel for esports with its programming available on various digital video and basic cable platforms, including Amazon, Roku, Sling, Samsung, and more.  

“ESTV’s mission is to deliver the most innovative esports and gaming programming available everywhere,” said Eric Yoon, Founder, and CEO of ESTV.   

“By partnering with Arti, we can meet our ever-expanding audience’s expectations with amazing AR video content. And with Arti in our marketplace, our growing list of content partners will be able to engage viewers with AR across more of our programming.” 

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