Twitter Shares Ad Revenue With Its Verified Creators
Twitter has started paying a share of the ad to verified creators. And, people from the Twitter ad creator’s community confirmed receiving the revenue. What does Twitter’s paying its creators imply? How can creators claim the ad revenue share? Let’s find out.
About the Ad Revenue Distribution
According to Elon Musk, the first batch of creator payments will amount to $5 million and will be cumulative from the beginning of February. These payments will be made using Stripe. Creators who are eligible to monetize on Twitter must meet the following requirements.
1. You must live in one of the countries where Twitter’s monetization programs are offered.
2. You must be 18 or older.
3. You must have a Twitter account that has been active for at least three months.
4. You must have a complete profile that includes an account name, bio, profile picture, and header image.
5. You must have a verified email address
6. You must connect a verified Stripe account.
7. Maintain a minimum of 500 active followers.
8. Have posted Tweets in the past 30 days.
Once these requirements are met one can claim the ad revenue share.
Creators Receiving Payouts
According to what some major producers are revealing on Twitter, these payouts are enormous. A writer, Brian Krassenstein, with about 750,000 followers, claimed Twitter paid him $24,305. Another one on the list is SK, a creator with about 230,000 followers. He claims to have earned $2,236 through Twitter, while political pundit Benny Johnson claims to have earned $9,546.
Terms of Payouts
Tweet impressions decide Twitter payouts. Babylon Bee, writer at Ashley St. Clair (710,000 followers) made $7,153 with 840 million impressions from February to July. If we calculate her rate, it will be around $0.0085 CPM or $8.52 per million impressions. It’s unclear whether individual CPMs differ from user to user.
Twitter is monetizing the advertisements that appear in tweet replies because it would be difficult to figure out which authors to pay for ads served in the feed. This is the same challenge short-form video platforms like TikTok are facing with revenue sharing. Of course, this means that artists will want to entice people to respond to their tweets.
In the best-case scenario, this would spark dialogue, but as we know from platforms like Facebook, intense emotions generate the most participation. This may lead to some creators posting highly controversial content. There is a solution for this, and not all content creators can earn money through this current program. Sexual content won’t be monetized on Twitter according to its content monetization standards. Twitter will also not enable content creators to monetize content regarding known scams like pyramid schemes, violence, criminal behavior, gambling, or drugs and alcohol. And obviously, copyrighted content that they don’t control.
Is this Twitter’s Way of Combating Instagram Threads?
Days after Twitter’s rival Threads launched, it gained a whopping 100 million users within just 5 days. Thread, in a short amount of time, has gained people’s attention. But, it is too early to say that Threads would be able to maintain the user base, let alone say that it has surpassed Twitter.
Twitter paying revenue to ad creators is a ray of hope to attract users and people to the platform. And if we take YouTube as an example, compensating creators will surely improve Twitter’s growth prospects