New Threads Update Expands Keyword Search to Most English and Spanish-Speaking Countries

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According to a Threads post by Meta CEO Mark Zuckerburg, the search feature is growing in most English and Spanish-speaking countries a week after they began testing it in Australia and New Zealand.

The expansion will bump into countries where people post in English and Spanish, including Argentina, India, Mexico, the United Kingdom, and the United States. The launch of a full-text search will allow users to seek out keywords and topics being discussed on the platform. Earlier the search was strictly restricted to searching for other users.

Fading Victory for Threads

Since its outstanding debut, Threads has become the fastest social media app to reach 100 million users to date. The reason for this is its ties to Instagram as users had both followers and a following. However, Mobile intelligence firm Sensor Tower reported in August that Threads’ daily active users fell 82% since its launch. Now, the number has come down to just 8 million users accessing the app daily. The new search feature is an effort to increase engagement on its app.

Other new features include a fully functional web app, desktop access, a chronological feed where you can see your likes, a repost tab, and other minor changes. With this Threads may get an extra jolt with the expansion of search.

Zuckerberg’s Timing With the Latest Update on the Digital Markets Act

Zuckerberg suggested the rollout of the search will continue as he noted that after the English and Spanish-speaking markets, there would be ‘more to come’. This list isn’t confirmed, but it supposedly doesn’t include any countries of the European Union (EU). Since the introduction of the Digital Markets Act (DMA), Meta is trying to avoid any trouble as the new regulation is focused on user data protection from online services.

When it comes to other challenges, Threads still has X to worry about. Elon Musk has much bigger plans for the social media platform in the near future. Meta’s Threads has to figure out how to stand apart from X. As for who comes out on top in the Twitter vs Threads battle, we’ll just have to wait and see.

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