Social Media Platform Twitter Rebrands Itself to X

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Elon Musk, the brilliant businessman who founded Tesla acquired Twitter for an astounding $44 billion. He has now unveiled his ambitious plan to transform the social media network. Twitter rebranded itself to X after Elon Musk announced it on 23rd July. Also, now redirects to The Twitter bird logo is gone and it’s replaced by the ‘X’ logo.

A few days after Twitter’s competitor Threads entry, the platform started losing many users. Threads reached a whopping 100 million users in just 5 days. So, Twitter is doing anything it can to prove its worth in the market.

The Rebranding Incident

Elon Musk started tweeting at midnight on 23rd July and continued for hours. He tweeted that he is going to rebrand Twitter as X, the one-letter name which he used repeatedly in company and product names forever.

“Soon we shall bid adieu to the Twitter brand and, gradually, all the birds”, was the first tweet, which was followed by “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow”.

Twitter notified its employees by sending an email last night stating that it would be the last mail from the Twitter address, and the company is going to become ‘X’, according to the Platformer managing editor Zoe Schiffer. Since Twitter’s company had already changed its name to X Corp, she thought he was referring to the logo.

The Logo Game

The logo was later tweeted by Twitter CEO Linda Yaccarino, who added, “X is here! Let’s proceed. Musk currently uses it as his profile picture. As the news spread, few people accepted and applauded the change, while some others were against it. The famous US-based YouTuber Marques Brownlee who has been using the Twitter platform since 2009 said he’ll still call it Twitter, to which Musk responded, “Not for long”.

The significance of the letter X

Elon Musk has a long-standing history with the letter “X”, as he touched for the last two-plus decades with it. was originally for Paypal, later for his SpaceX company, and in the name of the Tesla SUV. Now Elon says that he wants to turn Twitter into “X, the everything app”. Also, he’s finally doing something with the domain which he brought back from Paypal in the year 2007.

Twitter’s Rebranding itself is a clear symbol that it wants a new start with the organization. As far as new things are concerned Twitter a few days back limited the number of DMs for non-paying users, and announced a LinkedIn-like hiring feature that showed up for Verified Organizations. He also added that the site would let users put very long and complex articles.

Twitter a few days back announced payouts to creators. All of this shows that Elon wants the world to see that it’s a New Twitter i.e. ‘X’ which he has to offer to the public. But currently, nothing has emerged to confirm that Twitter will regain its supremacy any time sooner!

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