Name Ideation Drives Product Innovation

When reviewing this presentation, our objective is to identify beer brands and supporting nomenclature systems which align with the respective category designations. Within the category, you will find six favored brand identities with several descriptors each.

Intra-category, these descriptors can be interchanged to be used with brands that they do not reside under. We may also consider Out of Category descriptors which may function well in several different dimensions. Our goal is to create nomenclature systems which maintain continuity with the messaging and positioning strategy