POS Privacy Display Solution Wins MarTech Breakthrough Award
Rain Technology’s POS Switchable Privacy display solution has won the SalesTech Innovation Award 2024. Yahoo Finance reported that the solution got prestigious recognition during this year’s annual MarTech Breakthrough Award program held by MarTech Breakthrough.
POS Switchable Privacy display solution is the world’s most advanced directional display technology. Developed by Rain Technology, this solution protects ATMs, points of sale, and payment kiosks in restaurants, retail stores, and other public settings against visual hackers, shoulder surfers, and snoopers.
“Thank you to MarTech Breakthrough for acknowledging this technology that helps retailers deliver a customer experience that elevates privacy, demonstrates their dedication to staying technologically current, and differentiates them from the competition,” Rain Technology CEO, Robert Ramsey said.
Patented Solution
Through the Rain Technology SalesTech Award, Martech Breakthrough recognizes an already patented solution. Rain Technology holds a patent for developing thin, embedded proprietary layers in liquid crystal modules of display screens. This innovation is designed to direct and control light emanating from displays to switch privacy on and off.
“This novel system from Rain Technology has benefits for consumers, retailers and financial institutions. Retailers adopting POS devices may utilize physical shields and frames to protect themselves and their customers from risk. Yet, well-practiced hackers can still steal PINs and other sensitive information or surreptitiously record images,” MarTech Breakthrough Managing Director, Steve Johansson said.
The company determines design parameters like percentage visibility and privacy angle during panel manufacturing. This is critical in meeting the specific geometry for switching displays from Share to Privacy Mode to achieve a controlled viewing angle.
Display Protection
The POS Switchable Display solution offers privacy modes that obscure visibility for everyone else except the primary user. This provides visual protection of customer data, ensuring that transactions are completed with confidence.
The solution returns to a widescreen mode once a transaction is completed and displays branding messages, adverts, customer incentives, or any other message retailers wish to pass to customers.
“Rain Technology’s POS Switchable Privacy is a game changer in the POS market sector. We are excited to be the first POS display company to offer Switchable Privacy to large retail chains that assures customer privacy while completing transactions. Plus, when idle, the Datecs POS display can electronically promote retailer branding,” Ivan Iliev, Chief Operating Officer at POS Solutions Seller, Datecs said.
Real Need
The POS display solution that won Rain Technology’s SalesTech Innovation Award is meeting a felt need for customers across the world. As the number of customer-operated POS terminals continues to increase, users are increasingly becoming wary of exposing their data to visual hacking. This is particularly so where POS terminals are located in high-traffic retail settings or are placed very close to each other.
“Customers want to feel that retailers are paying attention to their privacy and the protection of their data. A POS terminal is a visible manifestation of this, and poor attention to privacy may suggest a similar attitude to customer data. Retailers who care about customer security create positive brand sentiment and greater brand engagement,” said Robert Ramsey, CEO of Rain Technology.
Private POS experiences increase customer comfort and improve their engagement with branding or marketing messages displayed by retailers.
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