SugarCRM Sammy Award
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SugarCRM Scopes Sammy’s 2024 Product of the Year Award

Sales intelligence automation platform, SugarCRM has been awarded the ‘Product of the Year’ title by The Sammys. The SugarCRM Sammy Award was accorded by the Businesses Intelligence Group during the 2024 Sales and Marketing Awards program.

BusinessWire reported that the Sammys Award recognizes excellence in solving the challenges that organizations face when connecting with prospects and customers.

The Fourth Win

This year’s award isn’t the first for the SugarCRM platform. The company scooped the ‘Product of the Year in 2021 and 2023. In 2022, the company was awarded the Organization of the Year award.

SugarCRM’s Chief Product Officer, Paul Farrell said, “It’s an honor to receive the prestigious industry recognition of a Sammy Award win for the fourth year running. We’re proud that Business Intelligence Group has recognized the Sugar platform for its innovative features, which make the hard things easier for sales, marketing, and service professionals worldwide to understand, engage, grow, and retain customers using modern AI-powered CRM.”

Sugar leverages AI, generative AI, and machine learning to deliver positive experiences for businesses. These technologies also improve sales team engagement and productivity.

Multiple CRM Solutions

The SugarCRM Award Prestigious 2024 places the company among the leading sales tech brands. The company’s comprehensive CRM solution features multiple components. These are Sugar Sales-i, Sugar Market, Sugar Sell, and Sugar Serve.

These components allow businesses to improve efficiency and cohesiveness in customer success and relationship management. Companies that use SugarCRM platforms connect all users, giving them access to customer data and insights. This information empowers marketers and sales teams to anticipate and meet the needs of their customers.

Diverse Customer Base

SugarCRM’s products are used by organizations in different sectors. The company draws its clientele from manufacturers, global tech companies, banks, and universities. Its intelligent, industry-focused platform allows businesses to leverage the power of AI irrespective of their size, growth stage, and technical sophistication.

With the latest SugarCRM Platform Award, the sales intelligence platform broadens its list of accolades recognizing its excellence. Previous accolades include the Best Loyalty Management Platform from CX Today and the Best New Product of the Year 2024 from the Grand Stevie Award.

SugarCRM was also awarded the Gold Stevie for Best Relationship Management Solution during the Stevie American Business Awards. Other Gold honors awarded to the company under the CRM Suite include the Midmarket and New Version category in the 2024 Stevie Awards for Sales & Customer Service.

Sugar was recognized by SalesForce as a leading vendor in the Constellation ShortList. The company was also feted during the Nucleus Research Sales Force Automation Technology Value 2024.

Kathy Bell
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