9 Popular Real Estate Marketing Tools for Agents in 2024

Introduction

Technology is moving faster than ever, and the number of agents entering in the real estate market is increasing daily. Likewise, modern agents have started using real estate marketing tools to generate leads, interact with potential clients, and close more deals.

Nowadays, real estate focused platforms like Zillow and Top Producer are innovating and bringing modern tech to real estate.

Therefore, it is important that you stay up to date with the latest real estate trends and use marketing tools to gain a competitive edge over other agents.

9 Real Estate Marketing Tools for Agents in 2024

1. Zillow Premier Agent

Zillow Premier Agent is one of the popular real estate platforms for market reports and property valuations. With this tool, you will gain access to potential buyers on a network of leading real estate sites including Zillow. As a real estate agent, you can create a profile to showcase your expertise to active home shoppers.

Finally, this real estate marketing tool allows agents to use the CRM product for task reminders, notes, and highly relevant marketing messages to improve the customer’s experience.

Features

• Showcase and make your listings pop with 3D home tours.
• Manage your leads with easy to use inbox messaging.
• Team profile with collective reviews to gain access to advanced advertising tactics.
• Access to buyer insights to close 2.4x more transactions.
• Track your performance with the best of Zillow reports.

2. Top Producer

Another amazing real estate marketing tool is Top Producer. This platform offers affordable lead generation solutions, a website builder, and CRM system. On top of that, they also provide all-in-one business management tools for agents to build client relationships and streamline transactions.

In addition, Top Producer is a CRM software for real estate that simplifies your workflow and integrates directly with 150+ online lead providers like Facebook and Gmail. Finally, the CRM analyzes and compiles data from your contacts into a helpful timeline.

Features

• AI powered engagement assistant
• Integrates with real estate lead sources
• Automated SMS and email response
• Market Snapshot reports

3. Spacio

Spacio is another popular real estate tool for marketing your listings, allowing agents to capture and communicate with high quality leads. It is also one of the best open house showing and registration platforms that allows you to gather insights and make better decisions. Spacio is also designed for teams and brokerages with profile and property pages to grab the attention of potential customers thereby closing more deals.

Features

• Boost listings and open house ads
• Customizable auto follow-Up email content
• Unlimited open houses, in person and virtual events
• Streamlined lead capture, social profiling, and sharing
• Industry leading integrations with popular CRMs

4. PropertyBase

PropertyBase is a reliable, full-service real estate platform that offers a comprehensive suite of tools for CRM, marketing, and lead generation to simplify every step from search to sold. They provide end to end solutions to minimize your burden and maximize your reach to ensure business flourish.

Features

• Generate quality leads at scale through professional ad campaigns
• Drag and drop marketing center with company wide templates and email automation
• Secure documents, eSignature, and compliance-driven transaction workflows
• A website to showcase your brand and listings

5. RealGeeks

RealGeeks is one of the best real estate marketing tools for agents in 2024. The affordable all-in-one solution is built to help hungry agents close more deals with automated marketing campaigns, social media tools, and integration with many third party tools. Real Geeks also helps agents, teams, and brokerage firms to improve their lead generation with new property valuation and lead conversion tools that capture the attention of buyers and sellers.

Features

• CRM to deliver value at scale
• Fully integrated IDX real estate websites
• Online marketing campaigns to generate a steady flow of sellers and buyers
• Home valuation tool

6. MatterPort

Matterport is a powerful property marketing tool that provides 3D virtual tours to create digital twins of properties with a full suite of capture options. This allows you to close deals faster by increasing buyer and seller confidence with 3D tours, floor plans, and print-quality photos.

In addition, Matterport also uses AI in real estate to transform properties into virtual data with detailed layouts, precise measurements, and comprehensive analytics.

Features

• Facilities management with real-time AWS data
• Integrate with Procore and AutoDesk for design and construction
• Turn every property into a 24/7 open house to accelerate sales process

7. Market Leader

Market Leader provides exclusive buyer and seller leads for agents with a suite of tools to turn those relationships into lifelong clients. This is made possible with their engagement co-pilot tool that features real estate CRM and lead nurture automation to start conversation and maintain lasting connections with new leads.

Features

• Realtor website to capture real estate leads
• CRM and marketing automation
• Market leader mobile app to enhance productivity

8. PhotoUp

PhotoUp is an all-one home marketing platform with a range of tools under one roof for real estate photographers. With PhotoUp, you will have a back office solution for your photography business. This includes photo and video editing services to ensure a property stands out and attracts more potential buyers.

Features

• Virtual staging and house tours
• Single property websites
• Virtual assistant services

9. Placester

Placester is another real estate marketing platform on our list of tools for agents in 2024. They offer the best codeless website builder for real estate professionals to build beautiful pages with MLS and IDX data to showcase listings. With Placester, you will also get easy to use CRM to nurture your leads plus ready to use integrations with the real estate ecosystem.

Features

• Mobile app on the go with Placester’s creative assistants
• Agents management
• Engage with leads using integrated live chat tool

Wrapping Up – Don’t Be Left Behind

As the real estate industry is moving rapidly past the old door-knocking marketing strategy, it is important to use these real estate marketing tools to reach more potential customers, boost your productivity, and close more deals!

In addition, these tools and platforms represent the full adoption of proptech in the real estate industry. This will enable agents, teams, and brokerage firms to streamline their workflow, manage clients with CRM tools, and showcase listings to get more leads on powerful real estate sites.