Eric Watkins
Eric Watkins is a Digital Marketing Strategist with in-depth knowledge of digital ad ecosystems, operations, and AdTechnology stack. He has vast experience in executing, managing, and monitoring digital ad campaigns to optimize results. Erick writes AdTech content pieces to share his experience.
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Meta Unveils AI-Powered Translation for Instagram and Facebook Reels
Meta has introduced an AI-powered voice translation feature to Instagram and Facebook users. According to Business Standard, Meta AI translation for Reels uses the voice of individual creators, enabling them to preserve ... -
AI-Powered Advertising to Fuel Global E&M Growth to $3.5 Trillion by 2029: PwC reports
Artificial intelligence is reshaping the global media landscape. Reuters reported that, according to PwC, the use of AI-powered ads in E&M growth will boost the industry’s revenue growth to $3.5 trillion by 2029. A... -
Apple Wins F1 U.S. Streaming Rights in Landmark $150 Million Deal
Apple has won F1 U.S. streaming rights with a huge bid of at least $150 million per year. Apple is making a big move into sports, according to Business Today. If the deal is finalised, Apple will start streaming Formula ... -
NPCI Partners with Namibian Central Bank to Enable UPI Launch in Namibia
India’s Unified Payments Interface (UPI) continues to gain international recognition after NPCI signed a licensing agreement with the Bank of Namibia, as reported by The Economic Times. This collaboration will pave the... -
Myntra M‑Now: The 30-Minute Delivery Platform Reshaping B2B Fashion Fulfillment
Introduction The landscape of B2B commerce is undergoing a radical transformation, and nowhere is this more evident than in the fashion industry. With digital-first supply chains, evolving customer expectations, and the ... -
Epic Games Lawsuit Ends After Samsung Settles App Store Case
The Epic Games lawsuit against Samsung has officially come to an end, with both companies having agreed to settle the case, as reported by TechCrunch. Epic filed the lawsuit in September 2024, saying that Samsung worked ... -
Reddit Advertising Platform Expands with New Community Intelligence Suite
Reddit has launched a powerful new tool called the Community Intelligence suite to grow its advertising platform, according to Yahoo Finance. This launch shows how Reddit is using real-time user conversations to help bra... -
Cloud Data Giant, Snowflake Partners with Acxiom to Supercharge AI Marketing
US cloud data storage giant Snowflake has partnered with Acxiom to develop an AI-based marketing data infrastructure, Yahoo Finance reported. The infrastructure developed through the Snowflake Acxiom partnership will cha... -
Meta Sues AI App Crush AI Over Sneaky Ads on Facebook and Instagram
Meta has sued AI app Crush AI, popularly known as Nudify. According to TechCrunch, the AI app ran thousands of ads on different Meta platforms. Besides the lawsuit, Mata said that it will be taking new steps to crack dow... -
Amazon’s Free AI Video Generator Empowers Sellers to Create Ads in Minutes
Amazon is making it easier for sellers to create professional video ads. The Amazon AI video generator allows users to create AI with a single click, the Verge reported. The new tool comes at a time when Amazon competito... -
AI Advertising: Meta Plans to Automate Entire Ad Campaigns by 2026
Facebook and Instagram owner, Met has announced plans to roll out new artificial intelligent tools, Reuters reported. The company says it will launch Meta AI advertising tools by the end of next year. With the tools, bra... -
Flipkart Boosts Walmart’s Market Performance and Ad Revenue Growth in Q1
Flipkart boosting Walmart’s market performance is one of the major highlights in the recent quarterly report of the company, as per Inc42. The Indian e-commerce giant, owned by the US retail company, was instrumental i... -
Disney Projects $300M Equity Loss in FY25 from Reliance JV
Walt Disney Company has projected an equity loss of $300 million in the Indian arm of Disney Star for 2025, as reported by Mint. This occurred after the entertainment giant formalized its joint venture in India with Reli... -
TikTok Fined $600 Million in Europe for Transferring User Data to China
Ireland’s data privacy watchdog has fined Tiktok with $600 million, CNBC has reported. TikTok was fined in Europe for infringing EU’s General Data Protection Regulation (GDPR) after the Irish Data Protection Commissi... -
Google Uses AI to Block 39 Million Fraudulent Ad Accounts in the U.S.
Google blocked 39.2 million advertiser accounts in 2024 as part of its ongoing fight against ad fraud, according to a TechCrunch report published on Wednesday. This figure represents more than a threefold increase compar... -
US Brands, Creators Shift to Instagram and YouTube as TikTok Ban Deadline Approaches
The fast approaching TikTok ban deadline is set to determine the fate of the giant social media platform in the US. According to CNBC, this will have an impact on the many brands and creators that have built their busine... -
TikTok Ad Executive Resigns Amid Major Leadership Restructurings
In a major move, a top TikTok ad executive has left the company in an on-going reorganization. The TikTok Ad Executive Resignation is another change of leadership at the company as it seeks to transform its international... -
Mixed Expectations on Google Ad Tech Trial Outcome as Hearing Closes
Google’s antitrust trial on its advertising technology is coming to a close. As the world awaits the Google ad tech trial outcome, experts say that the risk of losing the case is relatively low. According to Reuters, t... -
Amazon Unveils AI-Powered Video Ad Generator to Boost Ad Segment Revenue
Amazon has launched a generative AI solution that converts product pictures into video ads. The e-commerce giant made this announcement during the Accelerate event it held on September 19. Amazon ad partners can access t... -
Relief as Google Wins EU Antitrust Fight Over Ads
EU’s General Court has annulled a $1.7 billion antitrust fine imposed on Google for ad abuse. The court overturned the decision by regulators after Google challenged the ruling in court. Google’s win in the EU antitr... -
Yelp Sues Google for Self-Preferencing Customer Reviews
Review website Yelp has sued Google over illegal monopoly in local search. Yelp sued Google for prioritizing its reviews over those of competitors. The latest antitrust lawsuit points to the growing legal challenge that ... -
UK Regulator Validates Meta’s Ad Data Proposals
The competition watchdog in the UK has accepted the new Meta ad data rules. The big tech company proposed changes to the way it uses data from users who advertise on its social media platforms. Reuters reported that earl... -
Google Drops Plans to Block Cookies on Chrome Browser
Search-giant, Google, has changed tune on its decision to block third-party cookies on Chrome browsers. Google cookies are tiny files that computers store, allowing advertisers to monitor user activities online and targe... -
How US Ad Agencies Use Generative AI for Creative Ideation
A recent report by Forrester shows that 91% of U.S. advertising agencies are currently using generative AI or considering using it. The ad agencies generative AI report shows that most respondents expect the technology t... -
Data Privacy and Legal Issues Lead to Oracle’s Advertising Shutdown
Tech giant Oracle will exit the ad tech industry on September 30th this year. The company made this announcement last week when it shared its first-quarter earnings. According to Ad Week, the Oracle advertising shutdown ... -
Demand for Retail Media Pushes Global Walmart Ad Sales Up by 24%
Walmart’s AdTech platform, WalmartConnect, has registered significant growth in quarter one of the 2024-2025 fiscal year. According to the earnings statement released by the e-commerce giant, Walmart ad sales grew by... -
40+ Hilarious Tech Memes that’ll Make You Laugh for Hours
Introduction Memes, in general, are funny, but funny tech memes take humor to a whole new level. They cleverly capture the realities, quirks, and everyday struggles of technology, making them instantly relatable to anyon... -
Advertising Apps like Facebook That You Should Know
Introduction For most marketers, Facebook has become the best advertising platform for effective audience targeting. Even though it is true that the features offered by Facebook can be a game-changer. But, take a moment ...
