Eric Watkins
Eric Watkins is a Digital Marketing Strategist with in-depth knowledge of digital ad ecosystems, operations, and AdTechnology stack. He has vast experience in executing, managing, and monitoring digital ad campaigns to optimize results. Erick writes AdTech content pieces to share his experience.
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Mixed Expectations on Google Ad Tech Trial Outcome as Hearing Closes
Google’s antitrust trial on its advertising technology is coming to a close. As the world awaits the Google ad tech trial outcome, experts say that the risk of losing the case is relatively low. According to Reuters, t... -
Amazon Unveils AI-Powered Video Ad Generator to Boost Ad Segment Revenue
Amazon has launched a generative AI solution that converts product pictures into video ads. The e-commerce giant made this announcement during the Accelerate event it held on September 19. Amazon ad partners can access t... -
Relief as Google Wins EU Antitrust Fight Over Ads
EU’s General Court has annulled a $1.7 billion antitrust fine imposed on Google for ad abuse. The court overturned the decision by regulators after Google challenged the ruling in court. Google’s win in the EU antitr... -
Yelp Sues Google for Self-Preferencing Customer Reviews
Review website Yelp has sued Google over illegal monopoly in local search. Yelp sued Google for prioritizing its reviews over those of competitors. The latest antitrust lawsuit points to the growing legal challenge that ... -
UK Regulator Validates Meta’s Ad Data Proposals
The competition watchdog in the UK has accepted the new Meta ad data rules. The big tech company proposed changes to the way it uses data from users who advertise on its social media platforms. Reuters reported that earl... -
Google Drops Plans to Block Cookies on Chrome Browser
Search-giant, Google, has changed tune on its decision to block third-party cookies on Chrome browsers. Google cookies are tiny files that computers store, allowing advertisers to monitor user activities online and targe... -
How US Ad Agencies Use Generative AI for Creative Ideation
A recent report by Forrester shows that 91% of U.S. advertising agencies are currently using generative AI or considering using it. The ad agencies generative AI report shows that most respondents expect the technology t... -
Data Privacy and Legal Issues Lead to Oracle’s Advertising Shutdown
Tech giant Oracle will exit the ad tech industry on September 30th this year. The company made this announcement last week when it shared its first-quarter earnings. According to Ad Week, the Oracle advertising shutdown ... -
Demand for Retail Media Pushes Global Walmart Ad Sales Up by 24%
Walmart’s AdTech platform, WalmartConnect, has registered significant growth in quarter one of the 2024-2025 fiscal year. According to the earnings statement released by the e-commerce giant, Walmart ad sales grew by... -
40+ Hilarious Tech Memes that’ll Make You Laugh for Hours
Introduction Memes, in general, are funny but tech memes are funnier. This is because they depict the reality of technology and its aspects. After surfing all over the internet, we found 50 technology-related memes to ma... -
Advertising Apps like Facebook That You Should Know
Introduction For most marketers, Facebook has become the best advertising platform for effective audience targeting. Even though it is true that the features offered by Facebook can be a game-changer. But, take a moment ...