Technology
The Battle for Attention
Bringing Intelligence to a New Media Ecosystem
With the explosion of new players to the media and entertainment industry, the landscape is increasingly fragmented, while also becoming more interconnected than ever. Understanding and applying AI will be critical as new ecosystems, platforms, and models continue to emerge.
Get Salesforce’s perspective on the complex forces reshaping today’s media industry and learn:
- How new technologies are altering the way attention is captured and monetized.
- How to apply AI through the lens of personalization, monetization, and agility.
- How to intertwine trust and technology with customers, partners, and employees.