Forrester: The Total Economic Impact™ Of Salesforce Customer 360 For Financial Services And Insurance (FSI) Organisations

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A Benefits Analysis Of A Service, Sales, And Marketing Cloud Configuration Salesforce commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential benefits financial services and insurance organisations may realise by deploying Salesforce Customer 360. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Salesforce Customer 360 on their organisations. In this study, they focus on a specific Salesforce Customer 360 configuration, which includes the deployment of Salesforce Service Cloud, Salesforce Sales Cloud, and Salesforce Marketing Cloud.
This accelerates improvements and time-to-value. Supported by secure and common data  management, Salesforce Customer 360’s connected ecosystem provides an extensible foundation for enhancing customer experience (CX).


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