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In Focus
In a move that underscores Meta’s growing focus on cross-platform connectivity, WhatsApp has introduced a new capability allowing users to add a Facebook profile link on WhatsApp, as reported by Gadgets360 on October 10, 2025. The feature, currently rolling out through the WhatsApp Android beta update (version 2.25.29.16), enables select beta testers to directly link their Facebook accounts within their WhatsApp profiles.
This marks another milestone in Meta’s continued efforts to integrate its major platforms,WhatsApp, Facebook, and Instagram,under a unified user identity framework. The company’s latest WhatsApp new feature update enhances discoverability across its ecosystem, paving the way for smoother professional and personal interactions.
According to the report, the option to add a Facebook profile link on WhatsApp is visible to some beta testers following the latest WhatsApp Android beta feature rollout. The feature was initially identified by tracker WABetaInfo and remains in a limited testing phase, suggesting a gradual expansion over the coming weeks. Recently, Elon Musk has officially launched XChat, a new encrypted messaging feature built into X (formerly Twitter).
Once available, users can:
Unverified links will still function but will display a generic icon and the full URL instead of the verified badge. This layered verification system adds transparency to cross-platform connections while maintaining user choice and control. On October 1, 2025, Meta plans to start showing content and ads based on user interactions with its AI tools.
Adding a Facebook profile link on WhatsApp is a straightforward and optional process. Users participating in the WhatsApp Android beta update can navigate to Settings > Profile > Links to attach their Facebook profile. After linking, verification can be initiated through Meta’s Accounts Centre, which confirms account ownership and activates the verified icon.
Visibility of this link is also customizable. WhatsApp offers several privacy controls through Settings > Privacy > Links, allowing users to:
This granular level of control reflects WhatsApp’s focus on maintaining privacy while enabling deeper integration within Meta’s ecosystem.
The meta cross-platform account linking update reflects Meta’s strategic intent to unify user experiences across its social and messaging platforms. The move comes after WhatsApp introduced Instagram profile linking in earlier beta versions. With Facebook integration now being tested, Meta appears to be advancing toward a consistent identity layer across all its services.
The feature’s introduction builds on Meta’s previously tested functionality in WhatsApp beta version 2.25.26.12, which laid the groundwork for such integrations. The new rollout signals Meta’s readiness to extend these capabilities beyond test environments to wider audiences, particularly for business and professional networking use cases.
“A verified Facebook link on WhatsApp shows a small icon, confirming the same person controls both accounts,” the Gadgets360 stated, highlighting Meta’s intent to reinforce authenticity and user trust in digital identities.
The introduction of the Facebook profile link on WhatsApp could have significant implications for both business and enterprise communication. For professionals, verified cross-platform linking can streamline identity management, reduce impersonation risks, and support brand authenticity. Whatsapp is considered one of the best 10 encrypted messaging apps.
As Meta continues refining its WhatsApp Android beta feature, broader deployment is expected to enhance the platform’s value as a verified, interconnected communication channel for both personal and professional users. For enterprises leveraging WhatsApp for customer engagement, these integrations may soon offer improved verification tools and unified identity management,potentially reshaping digital trust standards within the messaging landscape.