Necessary Always Active
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
|
||||||
|
||||||
|
||||||
|
Published on
October 16, 2025
5 min read
Can Meta’s AI Partnership with Arm Holdings Boost Social Media Personalization?
In Focus
- Meta has partnered with Arm Holdings to boost AI systems
- Meta will move its social media recommendation system to Arm’s platform
- Partnership deal does not involve stake ownership or significant physical infrastructure
Meta is teaming up with chip design company Arm Holdings to boost its AI systems. The Meta Arm AI partnership will see the social media giant shift its ranking and recommendation systems to Arm’s Neoverse platform. According to TechCrunch, Arm optimized the Neoverse platform for cloud-based AI recently.
Meta’s Plan to Boost Social Media Personalization
Meta’s AI ranking and recommendation systems are critical to personalization and discovery across its apps.
Its partnership with the chip tech provider means Arm Holdings will power the systems that drive AI recommendations across Facebook and Instagram. The social media giant is rushing to upgrade the technology that underpins its services.
“AI is transforming how people connect and create. Partnering with Arm enables us to efficiently scale that innovation to the more than 3 billion people who use Meta’s apps and technologies,” Meta’s Head of Infrastructure Santosh Janardhan said.
Early this month, Meta announced that it will start to personalize ads and content using AI tools based on user interactions. The company said that its recommendations update will take effect on December 16, 2025 across Facebook and Instagram.
Meta’s announcement came days after the tech giant unveiled an ad-free Facebook and Instagram service for U.K. users at a £2.99 and £3.99 monthly fee for web and smartphone users respectively. This option allows users to choose between a monthly subscription fee or a free service with targeted ads.
A Preview of the Meta-Arm AI Partnership:
- Partnership will enable Meta to scale AI innovations efficiently
- Arm will power systems that drive Facebook and Instagram recommendations
- The deal is a vote of confidence for Arm’s x86 architecture
- The two companies will adapt data center software for Arm’s architecture
- AMD and Intel already used Arm’s architecture
How Will ARM Architecture Improve Meta AI Systems?
Arm designs the chip architecture that acts as a framework for how a CPU works and the software it can run. However, its GPU offerings are often overshadowed by leading chipmakers like NVIDIA.
The latest deal with Meta marks represents a vote of confidence for the chip design firm, which is now leveraging its advantage in lower-power deployments as it works to entrench Arm’s x86 in AI infrastructure that’s already used by AMD and Intel.
“AI’s next era will be defined by delivering efficiency at scale. Partnering with Meta, we’re uniting Arm’s performance-per-watt leadership with Meta’s AI innovation,” Arm Holdings CEO Rene Haas said.
The deal between Meta and Arm Holdings does not involve stake ownership or significant physical infrastructure. This makes it different from other AI infrastructure deals that have been signed recently.
Last week AMD signed a chip deal with OpenAI to supply 6 gigawatts worth of AI GPUs to the AI startup. The deal gives OpenAI the option of getting an upwards of 10% stake in AMD.
Meta’s Growing Investment in Data Centers
Arm Holdings is partnering with Meta at a time when the social media giant is investing heavily on expanding its data center capacity as it seeks to meet demand for AI services.
Some of Meta’s AI infrastructure projects include:
- Prometheus in New Albany, Ohio set to start operating in 2027
- 200-megawatt natural gas project is underway to power the Prometheus facility
- Hyperion in Louisiana will deliver 5 gigawatts of computational power
- Hyperion is expected to end in 2030, some sections to start running earlier
Meta also said it will invest $1.5 billion in a Texas AI data center. This will be the tech giant’s 29th facility globally as it grows its AI infrastructure.
Plans to Open-Source Data Center Software
Meta and Arm Holdings will partner to adapt the data center software for Arm’s architecture. This involves open-sourcing the software improvements and making them accessible to anyone who wants to use them. The open-source approach is expected to improve compatibility of Arm’s architecture and enhance uptake.
In August 2025, Meta and Google signed a cloud services deal valued at over $10 billion around AI. The deal paved the way for the social media giant to use Google Cloud’s storage, servers, and networking services.
