GoKwik Secures INR 111 Cr to Expand Globally and Strengthen Tech Stack

E-commerce enablement startup GoKwik has successfully closed another significant funding round, bringing fresh capital to expand its technology platform. According to Inc42, GoKwik has secured funding of INR 111 Cr in the new round. The investment was led by existing investor RTP Global, with additional participation from Z47, Peak XV Partners, and Think Investments.

Founded by Chirag Taneja, Vivek Bajpai, and Ankush Talwar in 2020, GoKwik has established itself as a key player in India’s e-commerce infrastructure space. The startup has demonstrated impressive growth, now serving over 12,000 brands across various sectors.

GoKwik AI-Powered Platform Expansion Plans

GoKwik’s AI-powered platform will receive significant enhancements with this fresh capital injection. The company plans to use the funds to boost its e-commerce technology stack and expand globally, particularly into the UK and European markets.

GoKwik’s platform combines artificial intelligence with data analytics to solve common e-commerce challenges. The company focuses on improving conversion rates, reducing return-to-origin shipments, and enhancing overall customer experience for online retailers.

The platform currently offers solutions like one-click checkout, RTO management, and various other tools that help e-commerce brands optimize their operations. These features have proven valuable for merchants looking to improve their online sales performance.

Real-Time Shopping Chat Innovation

One of GoKwik’s key innovations is its real-time shopping chat feature that brings personalized shopping experiences to messaging platforms. The company is working to bring the high street shopping experience to WhatsApp and other messaging platforms.

This chat-based commerce approach allows customers to interact with brands through familiar messaging interfaces. Shoppers can browse products, ask questions, and complete purchases without leaving their preferred messaging apps.

The integration with popular messaging platforms represents a significant shift in how consumers discover and purchase products online. This approach makes shopping more conversational and personalized, mimicking the in-store experience digitally.

AI-Led Commerce Stack GoKwik Technology Focus

The AI-led commerce stack GoKwik has developed incorporates machine learning algorithms to predict customer behavior and optimize shopping experiences. The platform uses artificial intelligence to analyze customer data and provide personalized recommendations.

This technology stack helps e-commerce brands understand their customers better and make data-driven decisions. The AI capabilities enable automatic optimization of various aspects of the online shopping journey, from product discovery to checkout completion.

The company’s focus on AI technology positions it well to compete in the evolving e-commerce landscape, where personalization and automation are becoming increasingly important for success.

GoKwik Series Funding History and Growth

GoKwik’s series funding journey has been impressive, with the company raising capital consistently since its founding. The company has raised a total funding of $60M over 5 rounds from 65 investors and is valued at $321M. Previous funding rounds included a Series A round from Matrix and Sequoia Capital, followed by a Series B round led by Think Investments.

This consistent ability to raise funds reflects the company’s strong business fundamentals and growth potential. Each funding round has enabled GoKwik to expand its capabilities and reach more merchants across different markets.

The company serves businesses ranging from small direct-to-consumer brands to large enterprise clients, demonstrating the scalability of its platform. With this latest funding, GoKwik is well-positioned to accelerate its growth plans and technology development initiatives.