Snapdeal Parent AceVector Files DRHP for ₹500 Crore IPO 

AceVector has filed a DRHP to raise with India’s capital market regulator, SEBI, marking a key step in the company’s journey to go public. The parent company of Snapdeal is now preparing for a ₹500 crore initial public offering (IPO), according to Entrackr. 

One of the sources said, “The proposed issue will be majority primary capital and CLSA and IIFL are likely to be the bankers for the proposed IPO.”

A Step Toward the Public Market

According to sources familiar with the development, AceVector filed a DRHP for IPO to raise fresh funds to fuel expansion plans and improve its overall technology backbone. The IPO will include a mix of fresh issue and offer for sale (OFS), although the exact details are yet to be confirmed. 

This will be the first public market debut for the Snapdeal parent, which has so far raised funds from global investors like SoftBank, Alibaba, and Temasek over the years. With Snapdeal’s parent company’s IPO now in motion, industry analysts are watching closely to see how investor sentiment aligns with the company’s new vision and product strategy. 

Focused on Value Commerce

AceVector operates within what it calls the “value commerce” space. The company focuses on reaching price-conscious shoppers in Tier 2 and Tier 3 cities. This segment has seen significant growth over the last few years as more consumers turn to online platforms for affordable fashion, home goods, and everyday essentials. 

Unlike premium-focused platforms, the e-commerce ecosystem of AceVector is tailored for affordability and accessibility. The ecosystem includes Snapdeal, logistics firm Unicommerce, and a few other tech assets that support backend operations and supply chain efficiency. 

The IPO funds are expected to be used to expand this ecosystem further, possibly including warehousing, seller services, and regional logistics. 

Second Attempt at IPO

This isn’t AceVector’s first attempt to go public. The company had filed its draft red herring prospectus earlier in 2021 under the Snapdeal name but later shelved the plan due to volatile market conditions. Now, with improved market sentiment and clearer investor appetite for tech-driven businesses, AceVector filed for DRHP again. 

The company has spent the last two years streamlining operations, cutting costs, and repositioning Snapdeal to better serve its core value-driven user base. 

What Lies Ahead

With AceVector filing for DRHP with SEBI, the IPO is expected to open later this fiscal year, subject to approvals and market conditions. Industry watchers believe this listing could serve as a barometer for other e-commerce startups waiting in the wings. 

If successful, the AceVector IPO for INR 500 crore could give the company the firepower it needs to scale operations, invest in tech, and compete in India’s fast-moving digital commerce market. 

For now, all eyes are on how SEBI responds and what final shape the IPO will take in the coming weeks.