John Katz
John Katz is a proficient Programmatic Ad Manager with a solid understanding of the wider programmatic ecosystem. Katz has 7 years experience in modern media agency management. His expertise includes media buying, campaign pacing adjustment, and use of business intelligence tools to optimize ad campaigns.
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Boost for Elon Musk As Texas AG Announces Plans to Investigate X Advertising Boycott
Ken Paxton, the Attorney General for Texas has announced plans to open investigations on the World Federation of Advertisers (WFA) of the X advertising boycott. TechCrunch reported that the Texas AG investigation will be... -
Google Advertising Technology on the Spot in New Antitrust Trial
Search giant Google is facing trial in another antitrust case scheduled for Monday this coming week. In the upcoming Google antitrust trial, the US Department of Justice (DoJ) will be taking on the tech giant’s ad mone... -
AI Startup Perplexity Unveils Plans to Sell Ads
AI startup Perplexity has unveiled plans to run ads on its search app in quarter four of this year. Perplexity AI ads plan has been embroiled in controversy after media outlets accused it of plagiarizing content. Accordi... -
What’s Next for Google After Monopoly Ruling?
Earlier this month, the U.S. Department of Justice (DoJ) succeeded in convincing a District of Columbia Court that Google is an illegal monopoly. But that’s not the end, a decision on what needs to be done next must be... -
Global Advertiser Group Shuts Down After X Ad Boycott Lawsuit
The global advertising group that’s at the heart of the X boycott lawsuit has shut down. The Global Alliance for Responsible Media informed its members that it would close down just two days after Elon Musk accused it.... -
What Google’s Antitrust Ruling Means for Digital Advertising
Early this week, a seismic ruling was made in the Google antitrust case. A U.S. judge ruled that Google’s search engine has been exploiting its dominance to stifle innovation and quash competition. The judgment was iss... -
Omnicom Unveils ArtBotAI Platform to Drive Ad Creation
Omnicom has launched a next-generation content platform called ArtBotAI. The Omnicom ArtBotAI utilizes generative AI large language models. PRNewswire reported that ArtBOTAI is designed to provide users with a powerful c... -
£13.6 Billion Google Advertising Lawsuit in the UK to Proceeds to Trial
The UK Competition Appeal Tribunal has ruled that Google’s advertising lawsuit can proceed to full trial. According to the BBC, Google is caught up in a £13.6 billion legal battle. It is alleged that the tech gian... -
Travel Tech Company Launches Expedia One-Stop-Shop for Advertisers
US-based travel tech company, Expedia Group has unveiled a ‘one-stop-shop’ travel media network for advertisers. According to PhocusWire, the company unveiled updates about the Expedia one-stop-shop for adv...
