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Published on
July 11, 2024
7 min read
Omnicom Unveils ArtBotAI Platform to Drive Ad Creation
Omnicom has launched a next-generation content platform called ArtBotAI. The Omnicom ArtBotAI utilizes generative AI large language models. PRNewswire reported that ArtBOTAI is designed to provide users with a powerful creative engineering solution.
Omnicom is a top provider of creative marketing, data-inspired, and sales solutions. The company offers a range of services to businesses. These include advertising, media buying and planning, digital and retail commerce, public relations, branding, and many others.
Omnicom has a team of innovative communication specialists that drive intelligent business results for clients across 70 countries.
Boosting Creative Efficiency
Omnicom’s creative engineering solution is designed to meet the need for customized content. It enables marketers to efficiently optimize creative online content at scale while maintaining quality.
ArtBotAI comes with an intelligent platform for content orchestration. This allows the solution to leverage generative AI models that are powered by Omni. The platform also collects client’s digital assets and delivers highly personalized experiences to users.
“Elegance at scale, that was the original idea behind ArtBotAI. Brands are demanding more customized content at scale, but their content studios and one-off tools slow down, get more expensive, and lose out on quality and performance when they try to do more with them. There’s never been a core product that could integrate their creative assets, templates, MarTech, AdTech, AI, and first and third-party data. ArtBotAI replaces a messy ecosystem with something simple, beautiful and powerful to serve our client’s content needs,” Omnicom’s Chief Technology Officer, Paolo Yuvienco said.
Global Reach
Although Omnicom just launched ArtBoltAI, its eyes are on the global market. The Chief Product Officer at Omnicom, Alissa Hansen, is overseeing the global roll-out of the Omnicom ArtBotAI across Latin America, North America, the Middle East, Europe, Africa, and Asia-Pacific regions.
“Our clients want to maximize the value of their content as well the precision and performance of their media investments. This meticulously crafted offering will allow us to do just that,” she said.
Hansen further highlighted ArtBotAI’s precision in media and content performance.
“With the ability to adapt to existing client technology and powered by Omni, ArtBotAI will use creative engineering to deliver scaled content of the highest quality and provide a 360 view of content performance,” she said.
Generative AI Capabilities
The ArtBot platform comes with generative AI capabilities. This fuels its effectiveness and efficiency in collecting digital content assets. Omnicom partnered with leading tech companies like Getty, Amazon, Adobe, Microsoft, and Google to build these capabilities.
Integration of generative AI in ArtBot is part of Omnicom’s wider strategy of embedding AI across its operations. This move is intended to enhance effectiveness among its teams, improve operational efficiency, and deliver transformative results for its customers.
