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In Focus
A finish-related issue is gaining attention among enterprise mobility managers as select units of the iPhone 17 Pro and iPhone 17 Pro Max in the Cosmic Orange variant are reportedly developing a pink hue along the aluminium frame. Moneycontrol reports that the issue, referred to as iPhone 17 Pro discoloration, is tied to the anodised aluminium treatment used in the latest Pro models.
The “Cosmic Orange” finish on the iPhone 17 Pro relies on anodised aluminium, a porous surface layer that holds dye. Moneycontrol explains that this layer can fade or change colour when exposed to certain chemicals, producing iPhone 17 Pro Cosmic Orange turning pink. Technical commentary highlights that hydrogen-peroxide-based agents can trigger the iPhone 17 Pro hydrogen peroxide reaction, potentially causing the frame to develop a pink tint around frame.
For enterprise device managers, the emergence of iPhone 17 Pro discoloration signals a maintenance and lifecycle consideration, especially in high-visibility deployments. Visual consistency now forms part of asset evaluation and procurement planning.
Corporate mobility teams deploying devices for customer interactions, retail operations, or field services may encounter aesthetic issues affecting branding. Observed iPhone 17 Pro pink tint around frame could influence resale pricing, condition audits, and asset lifecycle management. Apple has reached a $4 trillion valuation as share prices hit a new high on October 20, 2025, the stock surge was fueled by robust early sales of Apple’s new iPhone 17 series.
Key operational measures include:
Apple’s guidance, cited by Moneycontrol, states: “Do not use products containing bleach or hydrogen peroxide. Avoid getting moisture in any openings and do not submerge your Apple product in any cleaning agents.”
Despite anecdotal reports, Apple has not yet issued a direct statement addressing iPhone 17 Pro discoloration for Cosmic Orange models. IT decision-makers may rely on warranty coverage and official support channels while monitoring fleet performance.
The cosmetic change does not affect device functionality, but visual integrity plays a strategic role in corporate deployments and resale planning. Recently, Apple’s iPhone exports from India surged to USD 10 billion in the first half of FY 26, marking a ~75% year-on-year rise, driven by expansion across its Indian manufacturing network.
The reported iPhone 17 Pro discoloration issue highlights that finish durability is a relevant consideration for enterprise buyers. Mobile devices serve as brand touchpoints, and subtle visual changes like iPhone 17 Pro pink tint around frame can affect both perception and operational value.
Business mobility teams may consider:
Proactive management of device appearance ensures that enterprise investments in premium mobile assets remain aligned with brand standards and operational efficiency.