Netflix Expands Content Library with Spotify Video Podcasts Deal

In Focus

• Spotify Netflix video podcasts set to launch on Netflix in early 2026
• Initial content includes top shows from Spotify Studios and The Ringer
• Expansion targets U.S. viewers, with plans for international availability
• Partnership enhances Netflix’s podcast content expansion and video offerings

Netflix is entering the video podcast arena through a strategic collaboration with Spotify, bringing curated selections of Spotify Netflix video podcasts to its streaming platform starting in early 2026, according to TechCrunch.

This move marks Netflix’s first major venture into hosting video podcasts, reflecting the growing demand for long-form, on-demand audio-visual content. The partnership is poised to provide both platforms with enhanced reach, while offering viewers a combination of sports, culture, lifestyle, and true crime programming from some of Spotify’s most popular shows.

Expanding Podcast Access Across Key Genres

The initial lineup of Spotify Netflix video podcasts will feature a diverse selection from Spotify Studios and The Ringer, targeting audiences with specialized interests:

• Sports: The Bill Simmons Podcast, The Zach Lowe Show, The Ringer NBA Show, The Ringer NFL Show, The Ringer Fantasy Football Show, The Ringer F1 Show, The McShay Show, Fairway Rollin’, The Mismatch
• Culture & Lifestyle: The Rewatchables, The Big Picture, The Dave Chang Show, The Recipe Club
• True Crime: Conspiracy Theories, Serial Killers

Initially, these shows will be accessible to U.S. viewers, with Netflix intending to expand availability in other international markets. The initiative aligns with Netflix adds Spotify video podcasts strategies to diversify its content offerings beyond scripted series and feature films, catering to the growing demand for on-demand, video-oriented podcast content. Recently, Netflix has launched a new AI chatbot for iPhone users as part of an optional beta test, this feature, called the Netflix AI Chatbot.

“This partnership represents a significant opportunity for creators and audiences alike, merging streaming convenience with the rich storytelling of podcasts,” said a Spotify spokesperson in a press release.

Driving Industry Trends in Video Podcasting

The collaboration reinforces Spotify’s ongoing investment in video podcast production, reflecting an increasing emphasis on monetization and engagement. Platforms report that video podcasts have grown 20 times faster than audio-only formats since 2024, with over 350 million Spotify users streaming video content, representing a 65% year-over-year increase.
Through the Spotify Netflix partnership for video podcasts, creators can reach broader audiences and generate advertising revenue through expanded distribution channels.

This arrangement also strengthens Netflix’s approach to Netflix podcast content expansion, offering a compelling option for viewers interested in long-form, on-demand audio-visual programming. As video podcasts continue to rise in popularity, this partnership positions both companies to capture a growing market segment, particularly among younger audiences who increasingly favor video-based content consumption.

Market Impact and Business Opportunities

The introduction of Spotify video shows on Netflix highlights an evolving content landscape where streaming platforms integrate podcast-style programming into mainstream video services. Recently, OpenAI has expanded its ChatGPT Go plan in Asia to enable access to third-party apps including Spotify.

As Netflix leverages its global distribution capabilities and Spotify enhances its video offerings, the partnership underscores a broader trend of convergence between traditional streaming and digital audio-visual media.

By offering Spotify Netflix video podcasts, the collaboration is expected to drive audience growth, diversify content consumption patterns, and strengthen the value proposition for advertisers and industry partners across the digital media ecosystem.