The future of play: iGaming & betting industry report 2025

Discover the future of iGaming and betting backed by exclusive insights from SBC Summit 2025, and uncover practical strategies on AI, payments, compliance, and player-first approaches that drive loyalty and growth.

What’s inside

Insights defining the future of play:

AI at the coreSee how AI is transforming player journeys, fraud detection, and operational efficiency.
Payments without frictionDiscover why instant deposits and one-tap payouts are now essential to player retention.
Compliance by designExplore how perpetual KYC and regulation-by-design cut friction while keeping players protected.
Player experienceLearn how operators are reimagining player journeys to be seamless across channels, safe by default, and tailored to local markets.
Future trendsUncover the innovations shaping tomorrow’s iGaming and betting – from crypto rails to agentic AI.

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About Zendesk

Zendesk is a global leader in customer experience solutions, helping organizations deliver seamless, personalized support at scale. In iGaming and betting, Zendesk empowers operators to manage high volumes, automate workflows, and maintain compliance; enhancing every player interaction from onboarding to VIP care.