How to Kill the Website Relaunch
Rethink the website relaunch and learn to iterate on your digital experience so you can drive growth with WebOps tools and processes. We’ve all heard it before. The upcoming website relaunch is going to magically make everything better. It will only take a few months to get the new website live. Then, people will love your new site, you’ll get more leads, and business will finally be great. But, we also know how this story really goes. A few months turns into six months and soon it’s been a year. The new website still isn’t launched. The old website gets more outdated by the day. Your team is frustrated. When the new website finally goes live, things aren’t as dreamy as you imagined, and your conversion metrics take a nosedive. This guide will teach you how to stop relaunching your website and start iterating on your digital experience to drive growth with WebOps. What you’ll learn: The problems with a traditional website relaunch. How WebOps changes your website from a “digital billboard” to a growth driver through increased collaboration and faster iteration. Ways to build a WebOps organization.