The Retail Marketer’s Guide to Loyalty
Retail is an industry traditionally focused on acquisition and snagging that first purchase. But what happens after the first purchase is actually much more important. Every single time your shoppers buy, they become more and more likely to buy again, with 6th+ time buyers being 170% more likely to keep buying than 1st-time buyers. And it doesn’t stop there. The increase in predictive customer lifetime value keeps increasing from the 1st purchase to the 6th purchase. So what happens between the 1st and 6th+ purchase to keep shoppers motivated to come back to a brand again and again? And more importantly, how do you keep that momentum going?
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