The new golden age for research agencies
The market for data, analytics and insights is growing strongly, diversifying rapidly and reaching new customers. Growth is healthy. Between 2020 and 2023, global industry turnover is forecast to increase by 33% to over $100bn. We see agencies combining new data sources such as sales, ad spend and social media with surveys and qualitative feedback to provide context to the results; working with teams far beyond the customer insights or market research departments; and building hybrid offers that combine professional services with software products. To make the most of these opportunities, agencies need to grow beyond the traditional heartlands of market research.
In this paper, we will share:
• The four main strategies these agencies are adopting to maximize the HX opportunity
• The specific initiatives that will unlock future growth
• The role we believe Forsta can play in supporting your success.
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