The Business Side of Marketing Automation

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“In this eBook, we’ll cover the business components of the Marketing automation process. You’ll learn:
• How to outline the aspirations of automation within your organization while also identifying the steps that
must be taken to get there
• How to assemble key internal teams to spearhead the movement and ensure the consistent use of best
practices throughout the organization
• How to outline key business process discovery metrics and criteria for analyzing ROI
By prioritizing and following these guidelines, you’ll create a solid framework for automation implementation and
evaluation within your organization. This will set you up for success once you begin applying actual automation
technologies to the marketing processes in your workflow.”


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