Mastering Customer Engagement in Digital Marketing

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“Over the last decade, “customer engagement” has become one of the biggest buzzwords in the digital marketing
world. With so many communication platforms at their disposal, digital marketers have unprecedented opportunities
to reach consumers at different stages of their decision-making journey. By fostering long-term, multi-dimensional
relationships, brands can better understand their customers’ motivations, learn how to anticipate their pain points,
and more effectively cultivate business growth through brand loyalty and customer retention.
To help your business boost customer engagement and increase sales conversions, the marketing experts at
Theorem and Liveclicker have joined forces to share their proven best practices for 2021. Implementing some (or
all!) of these actionable strategies will ensure your brand builds a loyal customer following that translates directly to
your bottom line.”


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