Marketing In 2022: Four Big Bets for the CMO
If 2021 could be summed up in two words, they might be Complexity and Contradiction. A pandemic that was almost over until it wasn’t. Plummeting consumer confidence and a booming job market. Retail sales growing healthily yet also stymied by supply chain woes. Consumers increasingly demanding data privacy while at the same time expecting to be served up bespoke personalized ads. Digital ad costs soaring at the same time that tracking and attribution only got murkier. What does this mean for marketers? Brands will have to rethink pretty much everything, but most especially–Privacy, Convergence, Diversification, and Performance. This whitepaper offers a glimpse of what we at Tinuiti are sure brands need to be focusing on in 2022.