Jockey Increases Return on Ad Spend Through Predictive Audiences with Bluecore Advertise™ and Criteo
Bluecore’s native integration and partnership with Criteo enabled the Jockey team to seamlessly extend their targeting capabilities for key customers in display advertising by pairing first-party data and dynamic AI-powered audiences. This allowed them to not only reach new customers but to reengage existing customers by predicting what each shopper wants to see next.
See how Jockey was able to unlock the power of first-party data and centralize audience targeting across owned and earned channels to
• Increase return on ad spend by 37% year-over-year
• Increase return on ad spend by 109% within 2 months
• Increase conversion rate by 36%
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