MarTech
Goals: How strategy gets delivered
The way an organization sets, manages, and tracks goals is critical to success—now more than ever. The right system and the right mindset can help you define ambitious targets, respond to change with confidence, and deliver more value to customers. Read this ebook to explore the benefits of a common goal framework and compare common frameworks and tools for strategic portfolio management (SPM). Connect strategy to the actual work being done, and track work in the context of desired outcomes. Establish strategic goals at every level of the business and define targets to measure success. Easily roll up status data from all related workstreams to see progress against specific goals or the strategic initiatives they fall under, so you’ll know how you’re tracking and see potential issues before they impact your strategic goals.
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