MarTech
e-ROI of Marketing Automation
Today, marketing automation isn’t merely an option — it’s essential to business success. A marketing automation solution can help you:
• Increase revenue
• Accelerate conversion
• Shorten sales cycles
Automating lead scoring, manual marketing sales activities, and prioritization of leads for sales* provides more time for high performing programs and leads to increased productivity. 45% of marketers say personalizing content is the most effective way to improve customer experiences. Marketing automation uses machine learning and predictive analytics to deliver the most relevant content.
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