8th Annual B2B Sales & Marketing Data Report

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For our 8th Annual Sales and Marketing B2B Data Report, we surveyed 605 sales, marketing, revenue operations, and data decision-makers. We focused on mid-size to enterprise companies from the U.S., Canada, and the U.K., looking to understand how they approach data quality, data stewardship, and revenue operations. We asked our survey respondents to tell us about their sales and marketing performance during the 12-month period, October 2020 to October 2021, including what tactics and strategies they deploy, to get a sense for what worked and what didn’t, particularly in a climate of uncertainty like no other. This report reveals key discoveries from our survey, delivering insight into what the top sales and marketing performers are doing differently than the rest. We also explore the challenges revenue teams face into 2022. Read the report now to discover why investment in data quality and how activating that data can help advance your edge over the competition.


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