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Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”.
Meltwater has studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year.
In this guide, you can expect to learn more about:
• Approaching accessibility in marketing
• Instagram’s Reels
• AI content creation
• Marketing in the Metaverse
• The future or demographics
• And much more!
Download your copy today to stay on top of 2023 trends!


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