Providing seamless user experience for a hard disk manufacturer
The client is an American computer hard disk drive manufacturer and data storage company, founded in 1970, and headquartered in San Jose, California. Due to a disjointed system landscape, the company was struggling to provide a comprehensive brand experience to its customers and faced difficulty in managing digital assets. The organization wanted to create an integrated solution for its marketing and sales team that increases its flexibility and reduces time-to-market. HCLTech, in partnership with Adobe, was able to deliver a seamless user experience and enable collaboration across content providers and consumers which resulted in stellar growth in website traffic and reduced time-to-market.The company had a disjointed system landscape that caused disparate brand experiences for customers and led to difficulty in managing digital assets.