From known to nurture and beyond

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Lead nurturing and marketing automation ultimately help you increase engagement and generate sales by marketing better. And in this Lead Gen Basics guide, we’ll be examining the basics behind building and using personas.
We’ll look at how to form a deeper understanding of your prospects and customers – which in turn will allow you to plan your messaging, social media activity, email campaigns and sales engagement.
This guide gives you simple, practical templates and a process so you can:
1. Leverage data and insights to identify your prospect.
2. Use the persona insights and information to structure your messaging to engage, convert and nurture.
3. Share persona information and insights with sales so they can engage prospects when they are ready to have a conversation.


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