Driving customer-first digital transformation for an American multinational software company

Our client is an American multinational computer software company specializing in software for the creation and publication of a wide range of content, with millions of users worldwide. Being on a forefront of digital enablement products, our client’s products have enhanced the company’s market share in the digital marketing space, providing end-to-end cloud-based marketing solutions to customers. As part of this engagement, we partnered with our client to manage their web operations around the globe and also augment their professional service capabilities.With a growing market share in the digital marketing space, this multinational software company realized that its digital infrastructure was not ready to support multiple vendors across geographies. Our client faced higher costs with the dated technology and siloed operations. It lacked consistent peormance and decent user experience on over 3+ million web pages, with customers experiencing friction points across the buying journey