The Importance of Identity for SaaS Applications The enterprise cloud revolution is upon us. IT organizations everywhere, from small and mid-sized businesses to Fortune 500 companies, are moving from on-premise application software to on demand, cloud-based services. As enterprise IT makes this transition to a new hybrid on-demand/on-premise paradigm, controlling who is granted access to which applications and data becomes increasingly important. This presents CIOs and their IT organizations with a whole new set of identity management challenges. In addition, end users face the challenge of keeping track of multiple URLs, usernames, and passwords to get access to their applications, and the role IT must play is also fundamentally changing. As the steward of these new services, IT must provide additional insight and advice about software-as-a-service (SaaS) applications to ensure the company is maximizing the business value of their investments. This whitepaper presents the eight biggest identity and access management (IDM) challenges associated with adopting and deploying cloud and SaaS applications, and discusses best practices for addressing each of them.