How Data Culture Fuels Business Value in Data-Driven Organizations

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IDC conducted a global survey of 1,100 respondents who use data within their organizations. They comprised a mix of executive and managerial positions and were people with technical and non-technical roles. Survey participants were from organizations with 500+ employees and were located in ten countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, United Kingdom, and the United States. Respondents represented several industries including financial services, manufacturing, healthcare, professional services/technology, utilities, retail/wholesale, and government/education.
IDC asked survey participants questions that would help identify key explicit and implicit characteristics that influence how data is used in decision making. The survey collected attitudinal and behavioral measures of these characteristics.

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