The 2025 State of the Website Report

Building a high-performing website requires a strategic, collaborative approach that integrates the right tools, processes, and teams. In the 2025 State of the Website Report, leading organizations focus on three core areas: Strategy, Collaboration, and Technology.

By aligning marketing and engineering teams, businesses ensure their website not only meets user expectations but drives long-term growth and revenue.

In this report, you’ll learn:

The strategic investments businesses are making to stay ahead in the digital landscape.
How AI and personalization are transforming customer experiences and revenue generation.
The collaboration practices that are crucial for improving website effectiveness and cross-functional alignment.

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About Webflow

Trusted by teams at over 300,000 of the world’s leading brands — including the New York Times, Orangetheory Fitness, Greenhouse, Dropbox, Vice, TED, and IDEO — Webflow Enterprise empowers your team to visually build, manage, and optimize sophisticated web experiences at scale — all backed by enterprise-grade security.

This magazine takes you directly into the future!