Process, Creativity, and the Need for Speed

How to balance process and creativity for better results. Creatives may associate the word “process” with spending hours tediously tracking every little detail on an Excel spreadsheet while their creative minds—and their creative products—suffer. Though it might be easy to think that some process is better than no process, chaotic and disorganized processes can also inflict more damage than good. The key to success is creating a functional partnership between process and creative time.

Read this ebook to learn about five principles that are integral to successfully managing the creative process without sacrificing creativity or speed. These principles and best practices will help your creative team:

  • Increase speed to market through standardizing processes
  • Build trust with internal clients through on-time delivery
  • Improve workflow visibility for better collaborative creativity
  • Gain time for creative work.


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