How to Maintain and Elevate Your Brand During the Pandemic

In times of crisis, leaders weigh the financial impact and potential outcomes of disruption while employees urgently scramble to create a plan of action to sustain business operations, most recently through a pandemic. A PWC survey showed 69% of respondents had some form of crisis within the last five years, but for many companies this pandemic is the first major hurdle in its existence. With a few steps, this guide aims to provide some ways for teams to reassure customers during troubling times while leaders formulate a communications strategy to ease fears from staff and continue operations throughout a crisis. HIGHLIGHTS INCLUDE: Strategies your business can implement to counter the challenges of a pandemic New ways for your company to continue innovating digitally Valuable steps needed to maintain a healthy and trustworthy brand reputation during and after the crisis.


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