Whitepaper | Prepare for an Uncertain Holiday Season

A retailer’s guide to 2020 holiday season readiness:

Five keys to success. The holiday season presents retailers with familiar challenges every year—increased demand, supply chain pressures, and spikes in website traffic.

But this holiday season is set to be unlike any other in the past. COVID-19 has raised the stakes significantly. Changes in consumer behavior and shelter-in-place orders introduced new challenges to retailers.

Stores were forced to shutter, new fulfillment options were required almost overnight, and the stress on many retailers’ digital infrastructure has been unprecedented.

The next few months are paved with uncertainty, from fluctuating physical distancing restrictions to evolving consumer behaviors to questions on the strength of this year’s holiday spend given the economic repercussions of the pandemic.

But regardless of how this year’s holiday season unfolds, there are steps retailers can take today to be ready to navigate what happens tomorrow.

In this ebook we share consumer insights, examples of our work with retailers and expert advice from our Google Cloud Retail industry team on digital acceleration strategies to drive holiday season success in 2020.


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