“Big banks have the budget and resources to flood the market and your current members with prescreening offers. Credit unions don’t always have the resources to imitate them—but resources alone are not the only way to win new members. Recent research shows that consumers looking for new financial services options view credit unions positively. Marketing prescreen efforts provide a highly effective means to acquire new members, but many credit unions struggle with fragmented and inefficient campaign execution that results in prospective new members going in another direction. Read the eBook: The Credit Union Guide to Prescreen Effectiveness. This eBook describes strategies to improve your prescreen marketing, including:
- Methods to improve targeting using analytics and more precise geographic targeting
- Ways to increase the speed and frequency of your offers
- How to reduce your reliance on manual tasks in executing prescreen offers”.