The Evolution of Sales Readiness

Studies have found that in order to become an expert, individuals must spend no less than 10,000 hours practicing and honing their skills.1 The idea that practice makes an individual better applies to far more than team sports, it is also applicable when discussing the ever-changing B2B sales landscape.
Today’s buyers are more informed and demanding than ever and require that sellers are ready at a moment’s notice with value-added insights. Before this can occur, however, reps must be equipped with the proper training and tools to quickly navigate these complex buyer conversations.


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