How to Win the Fulfillment Arms Race

Need-it-now consumers are driving retailers’ sales at an increasingly high rate, and they have specific expectations when it comes to influencing them to click the “buy” button. While product price tops the list, delivery options follows close behind. Consumers’ median delivery expectation is five days, although many now want their order with next-day or even same-day delivery. Meeting this demand requires you to streamline your operations and invest in your supply chain infrastructure.


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