Buyer’s Guide: Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this still is your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.What’s involved in their maturity process? Having an accurate and up-to-date database

 

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