451 Research Brief: Empower Sales with End-to-End Digital Workflows to Increase Win Rates and Retention

IT must collaborate with sales leaders to develop new digital transformation initiatives that redefine how sales teams engage with customers, convert prospects and close deals. Digitizing the sales operation through a combination of data, content and intelligent processes is not only possible, but increasingly mandatory in order to meet customer expectations, increase sales efficiency and deliver on revenue goals. Business-to-business buyers’ journeys can be complex, demanding digital strategies similar to business-to-consumer approaches in order to help sales organizations execute in the digital era. Customers will no longer accept a friction-filled redundant data entry, spanning everything from quotes and proposals to contracts and terms and conditions.


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