Marketo’s Lead-to Revenue Practices: A Behind the Scenes Look

Lead-to-revenue marketing drives revenue growth by thinking about leads in a more productive, nuanced way and by aligning sales and marketing. At Marketo, we’ve developed a formal approach to this alignment, by building an original foundation that allows both teams to work more smoothly toward a common goal and more easily measure the metrics that matter. In this cheat sheet, you’ll learn: How Marketo creates alignment between sales and marketing teams with a formal lead-to-revenue model The six elements of the end-to-end process, including names, definitions, and approaches to each stage How to measure performance across the entire funnel to better understand the customer journey and optimize experiences by stage.

 

If your Download does not start Automatically, Click Download Whitepaper